Search Engine Optimisation (SEO)

 

Search Engine Optimisation (SEO) is the process by which websites are enhanced to make them rank higher in natural search engine results listings. A web site that achieves good results in Google and Bing attracts a lot more traffic / customers. There are a variety of factors that contribute to a sites success in the listings, both on-site and off site we analyse each site individually to create an individual strategy.

We understand that every site and market is different and work with you to create an SEO plan to achieve your goals within your budget. An effective SEO strategy starts with the thorough research and analysis of a website, its market and its competition. 

We monitor a sites progress in a variety of ways, including the use of Google Analytics and provide monthly reports detailing the work done and the sites progress.

All work is undertaken on a monthly basis and you can cancel at anytime.

 

Keyword Research

Our keyword strategy places keywords into three main target categories (short, medium and long tail). We then create a keyword mix that is highly targeted and conversion focused.

 

On-Site SEO

On Page Optimisation refers to the work carried out directly on your website to ensure that the search engines are able to associate your website with keyword searches appropriate for your business. We review your website pages for keyword density, check the meta tags and title tags for each page. Sitemaps are created and submitted to the search engines and where appropriate onsite sitemaps are also created.

 

Link Building

Your search engine ranking, particularly in Google depends upon identifying related sites to which your site can be linked from. We look to build quality links from trusted sources to enhance your sites reputation and ranking. Social media also plays an important part of any SEO campaign and we can advise and help with this too, including the creation of blogs and articles.

 

Article and Blog Writing

Regular creation of articles, blogs and press releases is part of our strategy.

Google Adwords

Our goal for paid search is to maximise your return on investment. Through an understanding of your business, campaign analysis and ongoing optimisation, our aim is to lower your cost per acquisition to ensure that your paid search investment is as profitable as possible.

Why not give us a call and try Google Adwords with no obligation and receive a £50 Google Adwords coupon!